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Content is King – as every good digital person knows
As every good digital or online person knows, your marketing campaign is only as good as the landing page you send people to. So when I started in a new role and had to build a digital strategy, online...
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A successful SEO strategy requires robust keyword research
I haven’t had a lot of time to write in the last week as I’ve been busy preparing my second SEO workshop for one of my clients, the Nature Conservation Trust, as well as getting closer and closer to...
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Google Adwords strategy and budgets
I am compelled to write this specific blog post about Google Adwords and the paid search marketing strategies you can employ because I was outraged yesterday when I spoke with a woman who had been...
View ArticleEmail subject lines, Facebook B2B, Blogging builds leads
As always, I’ve read a dozen great articles this week but here are a few good reads that are relevant to many businesses and are practical enough to actually implement. Email marketing – A/B split...
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Content Marketing is an Essential Part of a Successful Digital Marketing...
Content marketing is a marketing tactic of creating and distributing content that is relevant and valuable to a specific target audience. This content, or engagement objects as I like to call them, aim...
View ArticleSmall businesses have an advantage over big business in Content Marketing
A couple of weeks ago I did a video for King Content, a content marketing consultancy in Sydney that helps businesses improve the engagement on their website and provide their customers with...
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Copywriting for websites and SEO
When writing copy for websites, digital marketers have to consider the user experience first, which means the readability of the web content, as well as optimising the content for search engines....
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